Unseen Consequences: The Ripple Effects of a Data Breach
A data breach results in some obvious, immediate impacts. Your customers’ and/or patients’ data is exposed, for one. Even if you don’t lose their business, there will likely be some fences to mend to regain their trust. However, what often gets lost in the aftermath of significant breaches is the ripple effect these attacks can have on all levels of your business. These ripples are currently shaking an in-transition Yahoo to its core. Market Loss As you’ve probably heard, Yahoo recently announced that at least 500 million user accounts were breached in a late 2014 attack, making it potentially one of the largest cyber breaches ever. This news came at a particularly bad time, as Verizon was willing to bid