HIPAA, HEALTH TECHNOLOGY TRENDS, AND SECURITY THREATS
Most people in the U.S. say that care more about protecting the privacy of their healthcare data than they do about being able to conveniently access that information. That said, according to a recent PwC Health Research Institute report, privacy will be sacrificed to apps/services that collect and analyze personal health information. Do-it-yourself healthcare is going to be huge, according to PwC’s “Top Health Industry Issues of 2015” report: “U.S. physicians and consumers are ready to embrace a dramatic expansion of the high-tech, personal medical kit. Wearable tech, smartphone-linked devices and mobile apps will become increasingly valuable in care delivery.” The report also predicts that healthcare tech will move from mobile apps to medical devices to “make diagnosis and treatment more